Build Trust And Rapport With Your Audience (Yes, storytelling works well even within the home.) I'll summarize these benefits into five main points: 1. In my years of being a social media expert and a mother of three, I have taken note of the benefits of storytelling, both within the business sector and with my kids. They all have one thing in common: a good story. Think of Apple, Nike, Elon Musk, Martin Luther King Jr. Some of the most successful brands and leaders use storytelling in their sales, marketing and leadership. It is used in the realms of business as well. Storytelling also goes beyond education and entertainment.
Storytelling is not a new concept, as it dates way back into the history of many cultures.
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